Specialized Communications (Smithsburg, MD) installed its SignFlash™ electronic digital signage system at Trump Marina to promote the "Ultimate Deal II" $100,000 giveaway at the Atlantic City, NJ, casino on September 4, 2004.

The signage runs video, graphics and text to inform guests of two ways to win via instant-win game cards or the drawing, during which Donald Trump will hand out $100,000. The scrolling text runs current and future events and can be updated remotely by the Marina. Two 42-in. Panasonic plasma displays showcase the digital signage in the atrium of the casino.

The SignFlash system contains zones of MPEG video, animations or live video feed that can run with text zones, which can be updated dynamically and remotely. The multi-zone layout offers a look similar to the divided screens used on cable news networks.

Contact: www.spec-comm.com.