DS-IQ and BroadSign Inc. announced the integration of BroadSign\\'s Digital Media Logistics Suite (DMLS) and DS-IQ\\'s web-based service that directly measures consumer purchases triggered by advertising run on in-store digital networks. Together the two products offer retailers and advertisers the capability for measuring and increasing sales uplift and advertising ROI produced by retail networks.

BroadSign DMLS is a media seller-friendly system for operating digital signage networks of unlimited size. Its ad traffic workflow makes it easy to book, execute and report on advertising and promotional campaigns, the company reports. DS-IQ provides automated, easy-to-understand analyses of ad campaign performance. According to the company, its unique analytical engine, based on algorithms developed exclusively for retail digital signage, offers the first direct measurement of sales uplift for retail networks.

The new operational integration enables correlation of BroadSign playlogs with retailer point-of-sale data, using DS-IQ\\'s analytics measurement and reporting service. Retailers and advertisers can now monitor exactly how each ad campaign affects sales, securely from any desktop.

Together, DS-IQ and BroadSign create a real-time feedback loop that goes beyond simply documenting sales uplift, to allow ongoing network optimization. Advertisers will learn which creatives perform best in various markets and day-parts, and what schedules are most effective. Equipped with retail intelligence from DS-IQ and BroadSign, they will be able to successfully launch new products and micro-target campaigns across thousands of stores and millions of customers.

Contact: http://www.ds-iq.com