A Message to Match the Medium Creative content and programming for full-color LED displays. (2004-03-16) Historically, programming a message-display system was almost an afterthought. Because most displays were text-heavy, content was as simple as boiling down the message into short, impactive phrases. Today’s new color systems, however, are . . . MORE |
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Global Messages Two EDS companies — the WOW Factor and Eye Candy — explore the international inroads of outdoor advertising. (2004-01-27) LED videoscreens have evolved into not only an advertising venue, but also an outdoor “electronic bulletin board” for public-service announcements, weather reports and highway Amber Alerts. As electronic digital sign (EDS) boards become m . . . MORE |
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Get in the Loop Getting started in Electronic Digital Signage (EDS) involves understanding how messages are created and sent, as well as all your options. (2003-11-13) Mounting signs in display cases, and then changing them periodically, will soon be a quaint, rather than a routine, practice. Computer sign design has now resulted in a new advertising realm. Remove the printer from the picture, repl . . . MORE |
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Digital Signage: Return on Investment (ROI) Maximizing efficiency for profit (2003-11-12) Digital signage has evolved into a highly efficient, appealing means of providing multimedia content for business owners, brand marketers, and advertising agencies who realize its benefits of informing, promoting and entertaining specifically t . . . MORE | |
By the Numbers Two studies say digital displays drive sales (2003-10-24) Do high-tech signage systems help businesses lure customers and increase sales? The answer to that two-pronged question could be "yes," at least according to two consumer research studies commissioned by AdSpace Networks Inc. (Burlingame, Calif . . . MORE | |
